“The pleasure of knocking back bourbon lies in the plane of the aesthetic but at an opposite pole from connoisseurship.”

These are some words from Walker Percy's 1975 Esquire essay titled "Bourbon, Neat."Simply put, the "bourbon aesthetic" typically refers to a visual style or design associated with bourbon whiskey culture. It includes elements like rustic, warm tones, wood textures, vintage or retro-inspired designs, and imagery related to bourbon production, such as barrels, distillery equipment, and the American South. It aims to evoke a sense of tradition, craftsmanship, and the heritage of bourbon-making.

Whether you’re a connoisseur of bourbon, new to the game, or even carry the label of “tater,” the aesthetic of bourbon drinking evokes a certain lifestyle to aspire to. Even non-drinkers of bourbon can picture the aesthetic of a classic bourbon drinker. Perhaps a ranch owner, a true cowboy in the likes of someone like John Dutton from the hit show “Yellowstone,” after a hard day of work hanging his hat, lounging in a soft leather seat, custom made from cows on the ranch, (of course) sitting next to the fireplace sipping Weller 12-year neat. Or perhaps it evokes a New York City mover and shaker, the likes of Don Draper type on Mad Men, sipping an aged bourbon neat while making deals high above Madison Avenue. Or maybe it evokes having an intimate business meeting in your private library, painted navy blue (or whatever color you like) with hardcover books from floor to ceiling. You're sipping your bourbon neat from a Glencairn glass, poured from an eye-catching crystal decanter in his/her private library, with high rise buildings as far as the eye can see in their high rise penthouse loft.

Hope you enjoy shopping our site and curate your own version of Bourbon Aesthetic.